Lessons From Helping Clients Earn Over $1 Million In Sales With Facebook Ads

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Lessons From Helping Clients Earn Over $1 Million In Sales With Facebook Ads

After seeing behind the scenes of many high profile brands' Facebook Ads campaigns while in agency life, and after actually working with many clients on my own under the banner of Digital In The City (and helping them to make over $1 million in sales and counting). I've learned this simple fact: there is no magic formula for profiting from Facebook Ads, there are just a few tried and true principles.  Here they are.

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How To Make Instagram Work For You: The Simple Content Pattern That Works No Matter If You Sell Products or Services, Or Are A Non Profit

You might know by now that Instagram is taking social media by storm. It's generating 50% more engagement than Facebook, it's constantly growing and driving sales

The trick to taking advantage of the network is to know how to make it work for you. My goal in this post is to give you a bit of inspiration and show you that mastering Instagram can be easy, straightforward and fun. 

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3 Reasons Why Instagram NEEDS To Be On Your Business Building Radar

By now you folks know that I'm a strategist who is OBSESSED with getting real results. It's exactly for those reasons that I am blown away by Instagram. The results I'm seeing for myself and for others is pretty exceptional. Huge amounts of engagement, lots of exposure and the ability to connect with your ideal target audience. If you're not already on Instagram, you need to consider it now!

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The Easiest Tools (that all the pros are using) To Create Gorgeous Instagram Content!

We've all drooled at the sight of other people's beautiful social content. It seems that everywhere we look, there are stunning collages and perfectly formatted inspirational quotes. What we're not seeing, is that a large portion of this content is actually being made with the help of a few, easy to use design tools (don't tell them I told you, k?). Wonder what those tools are? Well, I've listed some of the favourites right here:

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Common Instagram Mistakes: A Look At My Very Own Instagram Account

So last week I confessed to those of you on my email list that I had been doing an awful job of managing my own content and social media networks. I wasn't posting content often and the content I was publishing, was a mish-mash of posts without any clear strategy. I vowed to start walking my walk and following my own advice, starting with Instagram. This post is intended to give you a peek at my own Digital In the City Instagram account and to prove that even a social media strategist (*runs and hides*) can be guilty of the most common Instagram mistakes. 

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How to get 67% more leads for your business

Did you know that companies who blog get 67% more leads than those who do not? (Hubspot) For a small to medium sized business, 67% more leads from something as cost efficient as writing a blog means a huge return on your investment of time and effort. In this post we talk about the reasons why small to medium sized businesses should not ignore blogging. 

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