We’re back again with another case study, and in this one, I want to show you exactly what goes into a slam dunk launch that produced $92,000 in sales with an ad spend of just $2,000.
After seeing behind the scenes of many high profile brands' Facebook Ads campaigns while in agency life, and after actually working with many clients on my own under the banner of Digital In The City (and helping them to make over $1 million in sales and counting). I've learned this simple fact: there is no magic formula for profiting from Facebook Ads, there are just a few tried and true principles. Here they are.
This is hands down the most popular question I get asked. And the answer is often “it depends”.... which I know can be frustrating. So in this post, I’m going to provide you with benchmarks that you can use to guide you.
This funnel is key to making an online business self-sustaining. It can help you break even on any paid traffic you might be using (Facebook ads for example), but it also helps you monetize and even profit from cold traffic who might come into your funnel.
Oh 2016, you've been quite the year with MANY lessons. But here are the ones that made the cut.....
This is one of my ALL-TIME favorite case studies where I show you how to create a lead generation campaign to grow your list for as little as $1.04 per lead (far less than what your competitors are paying .... which is $2.50 to $5.00 plus!)
Here's how we did it:
How To Make Instagram Work For You: The Simple Content Pattern That Works No Matter If You Sell Products or Services, Or Are A Non Profit
The trick to taking advantage of the network is to know how to make it work for you. My goal in this post is to give you a bit of inspiration and show you that mastering Instagram can be easy, straightforward and fun.
By now you folks know that I'm a strategist who is OBSESSED with getting real results. It's exactly for those reasons that I am blown away by Instagram. The results I'm seeing for myself and for others is pretty exceptional. Huge amounts of engagement, lots of exposure and the ability to connect with your ideal target audience. If you're not already on Instagram, you need to consider it now!
We've all drooled at the sight of other people's beautiful social content. It seems that everywhere we look, there are stunning collages and perfectly formatted inspirational quotes. What we're not seeing, is that a large portion of this content is actually being made with the help of a few, easy to use design tools (don't tell them I told you, k?). Wonder what those tools are? Well, I've listed some of the favourites right here:
So last week I confessed to those of you on my email list that I had been doing an awful job of managing my own content and social media networks. I wasn't posting content often and the content I was publishing, was a mish-mash of posts without any clear strategy. I vowed to start walking my walk and following my own advice, starting with Instagram. This post is intended to give you a peek at my own Digital In the City Instagram account and to prove that even a social media strategist (*runs and hides*) can be guilty of the most common Instagram mistakes.
Did you know that companies who blog get 67% more leads than those who do not? (Hubspot) For a small to medium sized business, 67% more leads from something as cost efficient as writing a blog means a huge return on your investment of time and effort. In this post we talk about the reasons why small to medium sized businesses should not ignore blogging.
According to CopyBlogger, an average of 8 out of 10 people will read your headline but only 2 out of 10 will click-through to see the rest of your content. This little statistic is both terrifying and empowering. In this blog we will go over the only 6 headlines you need to know to help solve this problem.
As business owners, we have the luxury and the burden of being our own bosses. The regular constraints of a work-week don’t apply to us, but the risks of not getting things done are far higher. In this post we will reveal the super simple method for killing procrastination and increasing productivity.